Adam Chiappe & Laurence quinn

Press play icon to watch game demo. Knife City was designed as a real game demo for X box and Playstation consoles, and distributed at HMV, outside nightclubs and as a ‘give away’ with gaming magazines. The illusion of the game demo is shattered when a computer character is stabbed and turns into a real boy, highlighting the very real dangers and consequences of knife crime. The campaign is still highly effective amongst its target.